Skip to content
  • Operators
  • Affiliates
  • How it works
  • Guides
  • Insights
  • Trust
Book a demo →
Operators Affiliates How it works Guides Insights Trust Book a demo →
  1. Home
  2. Glossary
  3. Attribution

Glossary

Attribution

The rules that decide which affiliate gets credit for a customer, such as last click within a cookie window.

Related terms

  1. Cookie window
  2. Tracking link
  3. Promo code

Guides that use this term

  • Affiliate deal terms checklist: what a clear deal includes
  • Spotting affiliate fraud and bonus abuse
  • What to report to affiliates, and how often
  • Affiliate tracking and attribution: links, codes and postbacks

← All terms

Best for both.

The platform connecting operators and affiliates.

Platform

For operators For affiliates How it works Trust

Guides

For operators For affiliates Both sides Glossary Insights Events

Company

About Our editor Editorial policy Book a demo hello@bestforboth.com Privacy
BOTH is operated by AT THE DARTS LTD · Registered in England and Wales · Company no. 17146401 · 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom Different sides. One system.