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  2. Glossary
  3. LTV (lifetime value)

Glossary

LTV (lifetime value)

The total net revenue a customer is expected to generate for the operator over their whole relationship with the brand.

Related terms

  1. NGR (net gaming revenue)
  2. Cohort

Guides that use this term

  • Measuring affiliate value beyond clicks: FTD, NGR, LTV

← All terms

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