NGR starts from GGR and subtracts deductions set out in each programme’s terms. Common deductions include bonuses and free bets, gambling taxes and duties, payment processing costs, chargebacks and sometimes an administration fee.
There is no single industry definition. Two programmes offering the same revenue share percentage can pay very different amounts, so affiliates should always read the NGR clause. See NGR explained.
Guides that use this term
- CPA vs revenue share vs hybrid: which deal works for whom
- Affiliate deal terms checklist: what a clear deal includes
- NGR explained: what's deducted before revenue share
- Negative carryover explained, with real programme terms
- What to report to affiliates, and how often
- Affiliate payments: terms, thresholds and timing