Under CPA the affiliate is paid a fixed amount per qualifying customer. What counts as qualifying is set by the deal: commonly a first deposit above a minimum amount, sometimes with a minimum amount wagered or identity checks passed.
CPA gives the affiliate certainty and gives the operator a known acquisition cost, but the affiliate earns nothing from the customer’s later activity. See CPA vs revenue share.
Guides that use this term
- A guide for affiliate site owners and publishers
- CPA vs revenue share vs hybrid: which deal works for whom
- Affiliate deal terms checklist: what a clear deal includes
- Promoting gambling brands as a streamer
- Spotting affiliate fraud and bonus abuse
- Affiliate marketing rules by market: GB, EU, Ontario, US