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  2. Glossary
  3. Hybrid deal

Glossary

Hybrid deal

A deal combining a CPA payment per qualifying customer with a revenue share on their ongoing activity.

Related terms

  1. CPA (cost per acquisition)
  2. Revenue share

Guides that use this term

  • CPA vs revenue share vs hybrid: which deal works for whom
  • Paid traffic and media buying in iGaming affiliate marketing
  • Negative carryover explained, with real programme terms
  • Negotiating affiliate deals: what to ask for
  • Structuring affiliate deals: CPA, revenue share and hybrid
  • iGaming affiliate software compared, from both sides

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