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  2. Glossary
  3. Postback (S2S tracking)

Glossary

Postback (S2S tracking)

A server-to-server message the operator’s platform sends to an affiliate’s system when a tracked event, such as a registration or FTD, happens.

Related terms

  1. Tracking link
  2. Attribution

Guides that use this term

  • What to report to affiliates, and how often
  • Affiliate tracking and attribution: links, codes and postbacks
  • iGaming affiliate software compared, from both sides

← All terms

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